Supporting Island Trades Employers (SITE) Project To increase and strengthen recruitment, retention and advancement of women in trades and industrial technology on PEI

The objective of Supporting Island Trades Employers (SITE) is to increase the number of women in trades and industrial technology on PEI. Women's Network PEI (WNPEI) will accomplish this by supporting Island trades and industrial technology employers with easy and cost-effective ways to include more women in their workplaces. WNPEI will assist Island trades and industrial technology SITE project partners with resources and tools to improve their workplace practices, which in turn can lead to an improved bottom line.

WNPEI will work directly with SITE project partners who will:

  • Contribute their expertise and experience to guide this project
  • Participate in an assessment to determine their organizations' workplace practices
  • Develop action plans and put in place resources and tools to increase the number of skilled tradeswomen within their organizations
  • Assist in tracking changes for women within their organizations
  • Share their success stories with other employers across the province

If you want to become involved in or have more information about the SITE project, please contact us.


Women's Network PEI is a not-for-profit organization that works to strengthen and support the efforts of PEI women – to improve the status of women in our society. WNPEI has been working to increase the number of women in trades on PEI since 2009.

While there has been an increase in the number of women registered as apprentices in skilled trades occupations on PEI in the past number of years (0.05 in 2008 to 4.6% in 2013), Island women continue to be under-represented in these occupations. This is close to national trends where women make up almost half of the workforce, but account for less than 7% of all trades workers – a percentage that has not changed much over the past two decades (Apprenticeable Occupations and the Employment Downturn in Canada 2011).

In 2013 WNPEI completed a needs assessment report of trades and technology sectors on PEI called Bricks & Mortar. In this report, Island employers and industry organizations identify that outmigration to Western Canada is their biggest issue of hiring and keeping skilled workers. In addition to this, the traditional method of high school and college recruitment is not producing the results needed to fill these shortages. Women are an obvious solution to fill these skilled labour shortages. Being chief caregivers in families, women tend to stay closer to home. In other words, they are less likely to move away for work.

Even without skilled labour shortages, hiring and keeping employees can be difficult. This can be even more so for employers thinking about hiring a woman for the first time. But it doesn’t have to be this and WNPEI can help address employers’ concerns.

Project Funder

Contact Us

Women's Network PEI
PO Box 233
40 Enman Crescent
Charlottetown, PE  C1A 7K4
Map and Directions

(902) 368-5040 — Telephone
(888) 362-7373 — Toll Free


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